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At Houghton Richards

Our focus is on providing relationship-based domain advisory, acquisition and brokerage services to clients, with an emphasis on accessibility, trust and integrity. Every client is allocated a highly qualified, dedicated Broker who can advise on a diverse range of domain opportunities listed on the world’s main domain markets.

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Market Leading Research

At Houghton Richards we provide our clients with cutting edge research. We recognise solid research is the foundation of any investment decision and are committed to producing the finest quality research in the market. Our research solutions are delivered in a timely and professional manner, and will arm you with the latest market intelligence to make smart decisions on your next domain acquisition. As a leading domain brokerage we have built our own dedicated in house bilingual research team, extending our ability to identify domain opportunities across the globe.

Tailored Advice

Our advice is tailored to each of our clients individually and delivered from your own dedicated Broker. Whether you are looking to diversify your assets through owning a domain portfolio, or are interested in owning a strategically driven exact match domain. Houghton Richards can utilise our renowned expertise to guide you through the domain market and help achieve your specific goals.

Full Brokerage Service

Houghton Richards is proud to offer and end to end service to our clients in the domain market. It is our privilege in guiding our clients from domain acquisition through to trading these assets back into the domain market. At Houghton Richards we recognise domains are a valuable commodity, and our professional approach is fully sensitive to this evolving market. We can cater for a plethora of domain experience, so whether you are less experienced, reasonably experienced or fully experienced in the domain market, Houghton Richards are here to support you.


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Understanding the domain marketplace

Top Level Domains

(Example) .com

A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a fully qualified domain name. Responsibility of management of most top-level domains is delegated to specific organizations by the Internet Corporation for Assigned Names and Numbers (ICANN).

Second Level Domains

(Example) or

In the Domain Name System (DNS) hierarchy, a second-level domain (SLD) is a domain that is directly below a top-level domain (TLD). For example, in, example is the second-level domain of the .com TLD. Second-level domains commonly refer to the organization that registered the domain name with a domain name registrar.

Exact Match Domains


The EMD market consists of keyword rich domains that a built around search traffic. An EMD domain is established when the sequence of the words in the domain are a direct match to the structure of the search term people are typing into Google Choosing the right exact match domain can prove an excellent strategy to enhance your business, credibility and presence online. EMD's are considered compatible with Google's new Hummingbird algorithm, and we have seen some of our clients achieve incredible results through the ownership of an established EMD in their specific sector.

New Top Level Domains

(Examples) .land .plumbing + 795 more

These type of domains are new to the market and consumers will soon have over 1000 new extensions to choose from; the ngTLDs offer more relevant choices such as .DOCTOR, .PARIS, .NIKE. Marketing and search engine optimization can be targeted specifically and brands can be protected more effectively.

If Billionaire entrepreneur Mark Cuban thinks exact match domains are worth investing in, shouldn't you consider them for your business?


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